Yearn 2 Learn
The Yearn 2 Learn brand was developed to help parents understand the educational value of the firm's software products. The brand was added to the Image Smith Edutainment line as a way to brand all the company's products from different character licenses under one universal ID system. The brand was very successful helping to propel the category into record sales while defining a new must have product attribute. The Yearn 2 Learn brand ended up establishing Edutainment as a product category. I designed the logo, developed the name, researched the trademark, and supervised all final production, corporate ID system and brand implementation.