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Brands

World Wide Stage

World Wide StageThe World Wide Stage brand was developed for a new media company in San Francisco. The firm was involved in interface design and new media development. The look had to reflect an edgy state of the art service. In addition the company wanted a fine art or creative flair to show through. This mark would be used on all company collateral and marketing materials. The look was developed after many preliminary sketches and design explorations. Initial brand test marketing eliminated a rainbow color scheme in favor of a postindustrial recycled look. I designed and produced brand and logo.

World Wide Stage Sketches