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The Learning Circus

The Learning CircusThe Learning Circus brand was developed to unify a number of educational products with in the Big Top multimedia product offering. Many of these software products used different characters. Other products were developed for different age segments and offered a wide variety of features and benefits. This brand helped hold together different product segments under one corporate ID system to promote educational value in addition to fun. I directed the outside naming firm, supervised and art directed the logo development and implemented the standards manual.