Image Smith was a children's software developer in the 1990's. The corporate identity project goal was to incorporate a global image visually with in the mark. This was to help reflect the company's worldwide distribution and universal appeal of the firm's characters such as Snoopy. The brand had to be fun, clean and somewhat whimsical. The bright colors were employed to give the brand a hip electronic look. After all the entire corporate brand had to stand along side famous cartoon characters and still get noticed. The trademark was used on all packaging, letterhead, and collateral material.