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The Groove Thing
The Groove Thing brand was developed for a new multimedia product segment for Big Top. This product defied description because it made music and visual imagery. It had no beginning or no end and there were no points or winners. Yet this product tested great and people of all ages loved it. The Groove Thing became a tag line in many of the product reviews and helped launch this new segment. The bright and innovative packaging helped create a techno look and capture awareness for this novel game. I produced the product. I art directed the logo and brand ID system. I art directed the packaging and marketing collateral.
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