The Big Top brand was developed to establish a children's Edutainment developer and publisher. The name was used literally to create an image of a circus as apposed to a big spinning top. The first big challenge was how to create a new brand that could stand out in the crowded market. We went with a bold color scheme of purple and yellow coupled with creative packaging and eye-catching point of purchase graphics. The Big Top brand became well established in no time helping to create one of the most recognizable multimedia developers of the 1990's. I conceived of the logo, directed the application and implemented the brand system. I performed all the rights clearance, trademark and copyright legal work.